Mark Doyle – Commercial Director

Executive Profile

Commercial Board-level leader with full P&L accountability and a proven track record of delivering accelerated revenue growth, margin expansion, and business transformation across branded and private-label CPG organisations.

Experienced operating within PLC, Private Equity-backed, and family-owned structures, partnering closely with investors and executive boards to define and execute long-term value creation strategies. Recognised for building high-performing leadership teams, driving market expansion, and delivering sustainable competitive advantage in complex, fast-evolving markets.

Board & Executive Capability

Enterprise-wide Commercial Strategy & ExecutionFull P&L Ownership (Revenue >£500m)Investor & Private Equity EngagementM&A Integration & Value CreationOrganisational TransformationCategory & Channel ExpansionStrategic Customer PartnershipsHigh-Performance Team LeadershipData-Led Decision Making & Governance ReportingExpansion into global markets

Career Highlights

Delivered sustained double-digit revenue growth across multiple businesses, scaling revenues from £335m to £575m within three years in latest role.
Developed and executed 5-year commercial growth strategies covering core optimisation, channel diversification, regional expansion, and acquisition opportunities.
Significant contributor to revenue growth at McCain Foods, supporting growth from £511m to £713m.
Led large-scale commercial transformation programmes aligning Sales, Demand Planning, and NPD into integrated growth engines.
Regularly reported to and aligned with Private Equity shareholders on strategic performance, governance, and long-term value creation.

Professional Experience

Fullers Foods

April 2023 – October 2025

Commercial Director — UK & Ireland

Board-level commercial leader with accountability for Sales, NPD, and Demand Planning (30 FTEs) and full commercial performance across UK & Ireland.

Impact & Scope

Delivered accelerated revenue growth:
- 2022: £335m
- 2023: £411m
- 2024: £533m
- 2025 (forecast): £575m
Designed and implemented a 5-year strategic growth roadmap focused on core business acceleration, channel and category expansion, regional and international growth, acquisition pipeline development, brand portfolio optimisation, and operational efficiency improvement.
Re-engineered commercial operating model to improve cross-functional execution and governance.
Led investor communications on commercial strategy and performance, ensuring alignment with shareholder value objectives.

McCain Foods

October 2017 - October 2022 Retail, October 2022 - March 2023 FS

Customer Development Director — UK & Ireland

Senior commercial leader within the UK & Ireland executive structure, accountable for strategic customer partnerships, revenue delivery, and demand planning integration.

Impact & Scope

Contributed to revenue growth from £511m to £713m.
Delivered market share, volume, and value growth across retail and foodservice channels.
Strengthened executive cross-functional alignment across Marketing, Category, Supply Chain, and Operations.
Elevated customer engagement standards and long-term joint business planning capability.

Earlier Career

Progressive commercial leadership roles across major UK FMCG organisations. Developed deep expertise across grocery multiples, wholesale, and convenience channels.

Baxters Food Group Retail National Account Controller · 2013-2017

Princes Ltd Retail National Account Controller · 2009-2013

Premier Foods Senior National Account Manager · 2008-2009

Northern Foods National Account Manager · 2007-2008

Cadbury Trebor Bassett Account & Field Sales Leadership · 2000-2007

Imperial Tobacco Territory Representative · 1998 – 2000

Education

BA (Hons) — Economics & Business Management

Leeds Trinity College

A Levels — Economics, Law & Business Studies

Llandrillo College, North Wales